Understanding Emerging Markets: China and India by Peter Enderwick

By Peter Enderwick

Emerging markets (Ems) are the point of interest of accelerating curiosity within the box of overseas company, as they supply major demanding situations and nice possibilities. concentrating on the dynamics of rising markets, this informative publication presents an academically rigorous but business-oriented research of the main matters during this quarter and accommodates chapters on:



  • the nature of rising markets

  • market improvement

  • integrating Ems within the worldwide economic climate

  • implications for enterprise strategy.

Providing an in-depth research of 2 of an important Ems, China and India, this ordinary textual content contains large case reviews, boxed summaries, dialogue questions and an intensive bibliography.

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